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3–5 Apr 2024
UNESCAP Building
Asia/Bangkok timezone

By 2025, Gen Zs are set to make up at least a quarter of Asia’s population. The choices they make while shopping have the potential to drive sustainable consumption, shape fairer production patterns, and reduce the environmental impact of purchases. They have a critical role to play in achieving SDG 12 on responsible consumption and production and SDG 13 on climate action.

To identify ways to support and promote responsible consumption, UNDP’s B+HR Asia project conducted a study – with support from the Government of Sweden and in collaboration with BIAS Inc., a behavior change company – exploring how young consumers in Asia think about sustainability and what motivates their purchases. Key findings of the research are summarized in a recently published issue brief. The resulting insights can inform action – by consumers, producers and governments – to shape more sustainable, conscious patterns of consumption.

Having identified clear areas for action, UNDP and BIAS aim to bring together young people in Thailand in a workshop to co-design strategies and future activities to push for more responsible consumption and production practices. 

The workshop will be immersive and utilize a behavioural science approach to identify barriers to responsible purchasing practices and identify activities and potential avenues for action that can be undertaken by UNDP, youth organizations, and other partners that will: 

  • Raise awareness among young people about sustainability 
  • Influence changes in the practices of young consumers and/or brands and producers
  • Contribute to greater understanding and research on how to more effectively communicate sustainability and responsible consumption to young people in Asia


Date: 3-5 April  

Location: UN Conference Centre, Bangkok, Thailand


Age: 18-25

Nationality: Thai

Language: The workshop will be conducted in English.

Both people with and without working/volunteering experience in the following areas are encouraged to apply: Responsible consumption, sustainability, entrepreneurship, labour rights, responsible production, fast fashion, psychology, economics, design, advertising/marketing, behavior change communication.

Note: Travel and accommodation expenses are not covered. 

UNESCAP Building, Bangkok City, Thailand
Meeting Room H
United Nations Conference Centre (UNCC) United Nations Building Rajdamnern Nok Avenue Bangkok 10200 Thailand
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Registration for this event is currently open.